Loris Hawes L4 Creative Enterprise

Indigo Illusions Case Study: Warner Bros. Case Study: Pixar Case Study:

What is the DCMS and what do they do? The Digital, Culture, Media & Sports Department (DCMS) helps to drive growth, enrich lives and promote Britain to nations abroad. It protects and promotes Britain's cultural and artistic heritage, helps businesses and communities to grow by investing in innovation. It also helps the UK by giving it a unique advantage on the global stage, striving for economic success. The DCMS is responsible for the following areas: The arts Broadcasting Internet and international ICT policy Telecommunications and broadband Civil society Charities Creative industries Advertising Arts market Design Fashion Film Music industry Publishing Historic environment Architecture and design Cultural property and heritage Digital economy Entertainment licensing Gambling and racing Press freedom and regulation Libraries Museums and galleries The National Lottery Tourism Sport Olympic legacy What are some of their more recent announcements? Some of the DCMS's most re...

Finance - what sources of funding exist within the creative industries? One method of funding creative businesses is through public investment, which can be acquired from many organisations such as: Arts Council England Creative England Arts Impact Fund BFI (British Film Institute) Innovate UK These companies will provide funds to creative businesses, although some will only provide funding to very specific sectors in the creative industry. For example, the BFI provides funds to film and media production companies. Other creative businesses may fund themselves using personal resources, profits from existing enterprises, a government grant, a bank loan, or private investors. Insurance - what types of insurance exist for the creative industries? Creative industries can receive many forms of insurance, an important kind of insurance that they get is PI (Professional Indemnity Insurance) which protects business owners, freelancers, and the self-employed if clients were to claim that th...

What is a regulatory body and what is a regulatory framework? A regulatory body is a public organisation/government agency that is created to exercise a regulatory function. Regulatory bodies cover a wide range of professions (e.g. Finance Offices, Pensioners, etc.), but not all of them are regulated and some may be self-regulated. A regulatory body can also be referred to as a regulatory agency, a regulatory authority, or a regulator. Some of the duties a regulatory body focuses on: Imposing requirements Conditions or Restrictions Setting standards for activities Obtaining compliance A regulatory framework are legal mechanisms that exist on both national and international levels. They can either be mandatory (national laws and regulations, contractual obligations) or voluntary (integrity pacts, codes of conduct, arms control agreements). They form a legal background where anti-corruption measures are taken place, however, they're not independent and must be accompanied by positive...

What 'industries' make up the creative industries? There are many sub-sectors that can make up the creative industry, these include: Advertising Marketing Architecture Art and Design Crafts Designer Fashion Film and TV Radio Photography IT Software and Computer Services Publishing Museums Galleries and Libraries Music Performing Arts Visual Arts How many people are employed in the UK? In the UK there are currently 2,040,000 people employed in the creative industries and 75% of them are people outside of London. In 2018, jobs in the creative industries worldwide grew by 1.6%, compared to employment in the UK which increased by 0.8%. Numbers of Jobs in each sub-sector (in 2018): Advertising & Marketing - 195,000 Architecture - 111,000 Crafts - 9,000 Design and Designer Fashion - 163,000 Film, TV, Video, Radio, and Photography - 245,000 IT, Software and Computer Services - 733,000 Publishing - 199,000 Museums, Galleries, and Libraries - 89,000 Music, Performing and Visual Art...

What is a mission statement? A mission statement defines what line of business a company is in, and why it exists, or what purpose it serves. Every company should have a statement that gets people excited about what the company does and motivates them to become part of it. Examples of a Mission Statement:  "To empower every person and every organization on the planet to achieve more" - Microsoft “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” - Amazon “Bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.” - Nike What is brand positioning? Brand Positioning is “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”, it describes how a brand is different from other brands. A brand positioning strategy is used to make customers...

What is a Business Plan? A business plan is a document that details the organization’s strategy and expected financial performance for years to come. It is typically required by lending institutions, banks, and investors to prove a business has a plan for profitability. What is a Business Model: A business model describes how an organization creates, delivers, and captures value in economic, social, cultural, or other contexts. Business models help you develop strategies for customer acquisition, talent recruitment, key partnership alliances, and business development. Examples of Business Models: The business model of production: relates to company sales of the products/services produced Advertising: to focus on creating content that people want and showcasing it to them Razor and blades: focuses on products that need to be replaced often Affiliate: relates to the advertising model but is mainly used online, using links that are embedded in content forms that act as advertising vis...

Sole traders: A sole trader is someone who is the exclusive owner of a business, they're entitled to keep all of their profits after taxes have been paid but liable for all losses. Sole traders can also hire people under their business structure.  Some examples of what a sole trader would be are Freelancers like designers, photographers, animators, and copyrighters. Another example of sole traders is  Self-employed tradespeople  like builders, plumbers,  gardeners , and carpenters. Another example is  Gig economy workers like taxi drivers, delivery drivers, tutors, and nannies. Advantages of being a Sole trader: As the sole owner, you have complete control over your business As your business isn't incorporated, there are fewer filing requirements. Setting up as a sole trader is seen as the most simple way to work self-employed. A sole trader business offers owners great flexibility and incorporating your business further down the line is pretty straightforward...

Pixar Animation Studios Pixar's main demographic is children/young teenagers, roughly between the age of 4-12 as suggested by their loveable and recognisable characters and franchises they have created and developed over the years (e.g Toy Story, Cars, Finding Nemo). Their color scheme seems very simplistic as they stick to blue for the background and black for the text. The small amount of colour used for their logo could imply that they don't want to overwhelm children with bright vibrant colours before the film starts because that's not what they want their audience to focus on. However, it has an iconic opening sequence that involves the famous Pixar lamp, also known as 'Luxo Jr.' who hops in and bounces on top of the 'i' in the logo and squishes it, replacing the 'i'. This helps make the audience ready for the film and let's instantly recognise it's a Pixar movie as they use a small yet very recognisable character in the Pixar universe. ...