Nesta Business Plans

Indigo Illusions Case Study:


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Logo Work

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Sketch Ideas: Logo #1: 3D/Cartoony text - Appeals to younger audiences Bright & vibrant colours to stand out Shine effect over it to make it look textured (brand new, shiny, clean etc.) Logo isn't original - Just text with bright colours Some shadows aren't in the right areas - looks unrealistic no thought in colour scheme and what it would represent to the branding Logo #2: Simple cartoony design Bright, vibrant colours 2D cartoon like design (Classic pacman eyes, flat colours) recognisable/iconic character (Star cheeks, hat with stitching, bandaged ear) Good for social media profile pictures Not a full body design of the character Character illustration could be 3D to show the studio specifies in 3D/VFX Animation Logo #3: Different fonts used - more original colour of the text follows the colour scheme of the character (Orange/Yellow & Purple) gradient of "Spline" is too much, it fades from orange to brown character feels out of place next to the text reusin...
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Market Research Questionnaire & Results*

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  Loading… Results: Over half of the people that responded to my questionnaire are over the age of 18, the others that said no are likely within the ages 16-17, which is within the target demographic of my business. 6 of the respondents to my questionnaire are female, 7 of them are male and the others are either non-binary or undefined. This shows that the majority of people who answered my questionnaire are male. 73.3% of the people who did my questionnaire have experience in making 3D animations, which is a good thing because it shows that if they're willing to be a part of my animation school, they'll be more likely to succeed because they have more experience and knowledge in 3D Animation. However, even if any students who join my school haven't had experience, it's perfectly fine since that is what my business is about - teaching people how to create 3D animations. 80% of people have said that they don't have experience and they would like to learn 3D animation...
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