Task 6: The creative economy

What 'industries' make up the creative industries?

There are many sub-sectors that can make up the creative industry, these include:

  • Advertising
  • Marketing
  • Architecture
  • Art and Design
  • Crafts
  • Designer Fashion
  • Film and TV
  • Radio
  • Photography
  • IT
  • Software and Computer Services
  • Publishing
  • Museums
  • Galleries and Libraries
  • Music
  • Performing Arts
  • Visual Arts

How many people are employed in the UK?

In the UK there are currently 2,040,000 people employed in the creative industries and 75% of them are people outside of London. In 2018, jobs in the creative industries worldwide grew by 1.6%, compared to employment in the UK which increased by 0.8%.

Numbers of Jobs in each sub-sector (in 2018):

Advertising & Marketing - 195,000
Architecture - 111,000
Crafts - 9,000
Design and Designer Fashion - 163,000
Film, TV, Video, Radio, and Photography - 245,000
IT, Software and Computer Services - 733,000
Publishing - 199,000
Museums, Galleries, and Libraries - 89,000
Music, Performing and Visual Arts - 296,000

How much do the creative industries generate each year?

Based on a report by the Arts Council England for the Centre for Economic and Business Research in 2016, the arts and culture industry was responsible for contributing £10.8bn in Gross Value Added (an economic metric that measures a company's contribution to an economy, producer, sector or region). 

In 2018, the creative industries contributed more than £111 billion to the UK economy, which was a 7.4% increase in the previous year compared to a 1.4% increase for the UK economy. This is greater than the combination of automotive, aerospace, life sciences, and oil and gas industries. The advertising and marketing sectors were the two key drivers of their growth.

What is the growth of the creative industries (comparatively)?

The growth in enterprises is traditionally measured by turnover (sales) and headcount (Number of Individuals on a firm's payroll). Only 4% of creative businesses and 6% of grant-funded organisations use headcount as their primary measure of growth.

In terms of turnover, the creative industries are growing five times faster than the UK economy due to the ever-increasing amount of money they're contributing. This is making them the fastest-growing sector in the UK economy.

The growth in turnover in creative enterprises is likely accounted to:

  • Focusing on brand and profile
  • Building a larger client/customer base
  • Developing products and/or services
  • Collaborating/partnering with other business organisations
  • Focusing on sales and marketing
In terms of headcount, jobs in the creative industries grew three times the UK average. From 2011 to 2017, the number of jobs has increased by 28.6%. 

Links used:

https://www.thecreativeindustries.co.uk/facts-figures/uk-creative-overview-facts-and-figures-employment-figures

https://www.gov.uk/government/news/uks-creative-industries-contributes-almost-13-million-to-the-uk-economy-every-hour

https://www.thecreativeindustries.co.uk/facts-figures/industries-arts-culture-arts-culture-facts-and-figures-the-economic-contribution-of-the-arts

https://www.investopedia.com/terms/g/gross-value-added.asp

https://www.gov.uk/government/news/uks-creative-industries-contributes-almost-13-million-to-the-uk-economy-every-hour

https://www.creativeindustriesfederation.com/sites/default/files/2018-12/Creative%20Industries%20Federation%20-%20Growing%20the%20UK's%20Creative%20Industries.pdf

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