Logo Work

Sketch Ideas:


Logo #1:

  • 3D/Cartoony text - Appeals to younger audiences
  • Bright & vibrant colours to stand out
  • Shine effect over it to make it look textured (brand new, shiny, clean etc.)
  • Logo isn't original - Just text with bright colours
  • Some shadows aren't in the right areas - looks unrealistic
  • no thought in colour scheme and what it would represent to the branding
Logo #2:

  • Simple cartoony design
  • Bright, vibrant colours
  • 2D cartoon like design (Classic pacman eyes, flat colours)
  • recognisable/iconic character (Star cheeks, hat with stitching, bandaged ear)
  • Good for social media profile pictures
  • Not a full body design of the character
  • Character illustration could be 3D to show the studio specifies in 3D/VFX Animation

Logo #3:
  • Different fonts used - more original
  • colour of the text follows the colour scheme of the character (Orange/Yellow & Purple)
  • gradient of "Spline" is too much, it fades from orange to brown
  • character feels out of place next to the text
  • reusing an already made illustration of the character instead of making another version to add variety

Logo #4:
  • "Studios" stands out - bright and vibrant colour gradient, Sans Serif font, easy to read
  • Stitching pattern on "studios" to resemble the top hat of my character, also has the same colour as the hat
  • Spline keyframes pattern behind the text (type of keyframe tangent used for smooth movements in 3D animations) for animators to recognise - Red is X axis, Blue is Y axis and Green is Z axis
  • colour gradient of "Spline" isn't vibrant - it goes from yellow to brown
  • Font for Spline doesn't quite fit the theme for the logo
Logo #5:
  • Another way of incorporating a key feature of my character into the logo - The top hat on top of the "S"
  • Top hat also has a gradient to help fit in with the text
  • Shadow underneath the hat to help show it's sitting on top of the text and not floating above it
  • Subtle shine effect on "Spline" to make it look textured
  • Spline keyframes pattern behind the logo
  • More simplistic with the text, nothing over the top or any fancy effects on it, just a gradient, stroke outline (on Studios), and a subtle shine (on Spline)
  • Gradient opacity on spline could be lowered a little bit so the orange on the bottom isn't too dark







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