Route to Marketing (RTM) Strategy

Are you selling to consumers, other firms, or national/local government? 
Consumers 
Do your customers have to be actively persuaded to buy your product or do they need to buy it anyway? 
Actively persuaded to buy my product 
Are you selling a product or a service? 
Service 
Do your customers need to inspect your products before they buy them? 
They don’t have to, but there are videos that show what my product will offer 
Will customers see your product or service as a major purchase, a mid-range purchase, or an incidental purchase? 
Mid-range purchase 
Where are you primarily targeting your product or service – locally, regionally, nationally, or internationally? 
Starting off nationally (In the UK) but then will progress to be international 
Does the product or service need to be installed or fitted at the customer’s premises? 
Yes, they will need to install the software they will be given lessons on 
 
My RTM Strategy:

1. Selling Online 
Advantages: 
- Promoting the company via YouTube and other social media platforms 
- Subscription service purchased through the website - Easy and accessible 
- No need for travelling to promote/market the business 
- Keep close contact with customers

Disadvantages: 
- Potential customers may not be interested in my business 
- More work for me in terms of marketing the business 
- Potential customers can ignore the advertising very easily (clicking off pop up ads, skipping through video ads) 

I will promote my business through social media platforms as it is the easiest and most efficient method in advertising companies, products, services, etc. I will use many platforms like YouTube, Instagram, Twitter, Facebook, and more! I can use YouTube to make short videos advertising each course in animation that my business will offer, showcase student demo reels, and demo reels from teachers/animators who have worked in the industry before.

It's easy to promote my business online as there is no need for anyone to travel anywhere to market my business, everything is now done in the digital world and has made it simple to do.