Customer Profiles & Commonalities

Customer #1: 

Name: Ethan Summers 

Age: 19 

Lives in: Manchester 

Occupation: Student 

Income: N/A 

Hobbies (Weekdays): Character Design (Art), Watching Movies, Playing Video Games 

Hobbies (Weekends): Watching Movies, Playing Video Games 

Media: Disney +, Netflix, YouTube, Snapchat, Amazon Prime, Twitter 

Shops: Amazon, Ebay, Etsy, HMV, GAME 

What makes them distinctive: he creates characters in his free time, has an understanding in character design which would make him useful to work in the industry 

Why do they want your product: Aspires to work at Disney/Pixar and taking the animation lessons will help him in going down that path 

Customer #2:

Name: Simon Owens 

Age: 18 

Lives in: Brighton 

Occupation: Student 

Income: N/A 

Hobbies (Weekdays): Watches live action VFX movies and TV Shows 

Hobbies (Weekends): Volunteers at local food banks, watches live action VFX movies and TV Shows 

Media: YouTube, Snapchat, Instagram, Pinterest, VFX Movies, IMDB 

Shops: Hollister, Amazon, Vinted, JD Sports 

What makes them distinctive: Has an interest in VFX and the process behind it 

Why do they want your product: To get a career in the animation and VFX Industry 

Customer #3:  

Name: Mark Edwards 

Age: 21 

Lives in: Ohio 

Occupation: Student (works part time at Walmart) 

Income: $7 an hour 

Hobbies (Weekdays): Takes as many shifts at work as he can, plays video games (by himself and with friends) 

Hobbies (Weekends): Plays video games, creates fan art of characters from video games 

Media: Video Games, YouTube, Twitter, Snapchat and DeviantArt 

Shops: Walmart, Amazon, Shopping Malls 

What makes them distinctive: Likes creating concept art for video game characters and wishes to help create them 

Why do they want your product: To learn how to make animations to get a job in the video game industry (creating idle, walk/running animations for characters) 

Customer #4:

Name: Viviana Brookes 

Age: 33 

Lives in: London 

Occupation: University Teacher/Lecturer 

Income: £40,079 a year 

Hobbies (Weekdays): Teaching students, reading books, watching films 

Hobbies (Weekends): watching films 

Media: Netflix, Facebook, Twitter, Instagram, YouTube 

Shops: Selfridges, Primark 

What makes them distinctive: They have experience in animation 

Why do they want your product: To have a career in a professional animation studio and continue to teach students animation 

Customer #5:  

Name: Kellen Robinson 

Age: 19 

Lives in: Wisconsin 

Occupation: Student 

Income: N/A 

Hobbies (Weekdays): Watching Netflix & Disney +, Making animations for YouTube channel with Blender 

Hobbies (Weekends): Making animations for YouTube channel with Blender, Goes out for walks, Watches films and TV shows 

Media: Disney +, Netflix, YouTube, DeviantArt, Twitter, Pinterest, Instagram 

Shops: H&M, Hollister, Superdry, Amazon 

What makes them distinctive: They have small experience in creating animations in an advanced software 

Why do they want your product: to learn how to make animations with industry standard software and equipment and to work in a professional animation studio

Customer #6:  

Name: Samantha Button  

Age: 19 

Lives in: Norwich 

Occupation: Student 

Income: N/A 

Hobbies (Weekdays): Swimming, reads books, watches movies and TV, creates art of characters 

Hobbies (Weekends): reads books, watches Netflix, creates art of characters  

Media: Books, YouTube, Netflix, Amazon Prime, Twitter 

Shops: Primark, Amazon, Etsy, Vinted, Charity Shops 

What makes them distinctive: Creates original characters, useful for character design in animation 

Why do they want your product: To help a professional studio create characters for new productions

Customer #7:  

Name: Steven Smith 

Age: 19 

Lives in: Norwich 

Occupation: Student 

Income: N/A 

Hobbies (Weekdays): Watch Movies, play games, create flipbook animations 

Hobbies (Weekends): swimming, watch movies, practices drawing characters 

Media: YouTube, Netflix, Pinterest, Reddit, Twitter, Snapchat 

Shops: Amazon, John Lewis 

What makes them distinctive: has experience in animation 

Why do they want your product: To learn a variety of animation styles ranging from 2D to 3D 

Customer #8:  

Name: Zoe McDonald

Age: 17 

Lives in: Aberdeen 

Occupation: Student 

Income: N/A 

Hobbies (Weekdays): Read books, goes to gym, watches Netflix 

Hobbies (Weekends): Animates with Blender, creates concept art for models, read books, watches Netflix 

Media: Pinterest, YouTube, Twitter, Instagram, Netflix, Disney + 

Shops: GAP, Primark, Amazon, Etsy 

What makes them distinctive: Has experience in 3D animation and character design 

Why do they want your product: to learn industry standard software and get a career in the animation industry 

Commonalities: 

Age Range: Early 20s 

Geographical Location: UK 

Occupation: Students (University) 

Income Brackets: £0 – 20,000 

Common Leisure Interests: Watching Animated Movies (Netflix, Disney +), Drawing/Character Design, Playing games 

Media Channels: YouTube, Instagram 

Shops: Amazon, eBay, Etsy, Primark 

Attitudes: Motivational, Creative and Confident 

Common Themes: They all do a certain aspect of animation

Common reasons for wanting the product: They all want to have a job in the animation industry